2015 Is Going To Be a Big Year For Online Video Marketing, Here Are Some Trends We Anticipate
It is easy to say that video is a big part of any companies marketing strategy. The truth is that online video marketing has become more important every year, and the trend is only gaining momentum. Marketers are finding more innovative and targeted ways to use online video to interact with their audiences, and are having great success utilizing video as a tool. The following are just a few of the trends that we believe 2015 has in store.
Longer length
Due to the fact Smart TV’s are now becoming more and more common in the average person’s home, individuals have the ability to easily stream online videos like they would a TV show or a movie. Therefore audiences are more likely to watch longer online videos on a larger screen, within the comfort of their home.
Don’t get me wrong though, this trend is just in its infant stage. Short and sweet is still the reigning king. YouTube says 50% of their traffic is from mobile devices (VideoUniversity.com).
We will continue to direct our clients to produce videos that won’t deter people from watching due to their length, and will communicate the right information in a short amount of time.
However in certain scenarios, especially for the type of content that one might watch when at home on their TV, such as a web series or viral video, the format is expanding. Even though Instagram allows for 15 second clips, and vine only 6 seconds, there will be more of a distinction between videos for mobile viewing, and online videos which will be watched on a big screen. We will have to wait and see just how impactful this new trend may become in 2015.
Video Landing Pages
We all know that video is important to a company’s online presence. The image below showcases how web placement is still the number one use of video for marketing needs. Audiences are more likely to watch a video on someone’s website rather than read the surrounding content any day. So the trend we anticipate to see more of in 2015 is video landing pages.
If the company has a new product out, is launching a new campaign, or simply wants to explain who they are, a landing page video is an excellent way to do that. What it does is directs users to what to pay attention to first. It tells them, this is the most important information I need you to know about right away. And we believe audiences will appreciate that.
It helps set the tone for who the company is and allows you to focus on the most important information that you want to get across to your viewers. A landing page is fully customizable, so you can really create some unique user experiences. As always, a strong call to action throughout and at the end of the video will help hit the message home.
If I haven’t convinced you yet, Marketing Tech Blog found that adding video to a landing page resulted in a 130.5% increase in leads (goanimate.com). How’s that for some reassurance?
More Animation
Animation is something that has been around for quite some time, and in a wide range of forms. Today we have exceptional 3D animators who can create a fantasy world right before our eyes. There are also tons of uses for animation in the corporate video sphere: you probably have seen a fair share of infographics and whiteboard style videos.
We anticipate to see more of this trend in 2015, and in a variety of creative yet cost-effective forms. Animation provides the ability to represent virtually anything you want. Forget about the weather, time of day, or hiring quality on-screen talent, all you need is a solid script and an interesting way of expressing it visually.
Animation provides endless possibilities and we forecast that brands are going to be utilizing this medium extensively in 2015. Now we will just have to wait and see!
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